Title:
The Sky is Falling
Developer:
Electronic Hollywood
Publisher:
Partnership for a Drug-Free America / PDFA / Partnership to End Addiction
Source:
https://ehollywood.net/adcampaigns.htm
Tags:
- Arcade
- Score-Attack
- Catching
- Drugs
Date Added:
7/18/2025, 4:52:57 PM
Date Modified:
7/18/2025, 4:52:57 PM
Notes:
The gif banner ad for the game is located in the extras folder
Original Description:
Online ad campaign for younger potential drug users featuring ad banners, a pop-up game, and tv commercial converted into a streaming video.
When PDFA approached Jaime Levy of Electronic Hollywood, the goal was to re-purpose some of the television spot concepts into the PDFA's first-ever on-line advertising venture. It was a tall order to match the complexity and thought-provoking results of their traditional media campaigns, however Electronic Hollywood rose to the challenge creating gif ad banners, a shockwave game, and a streaming video java applet.
Electronic Hollywood created this online game "The Sky is Falling", for younger potential drug users. Clicking on the animated gif banner launches the shockwave game in a new window. Catch the good things and score a point; catch the bad things(a marijuana joint) and get a message about the bad things that can happen to you when you are high.
Application Path:
FPSoftware\Shockwave\PJ101\SPR.exe
Launch Command:
http://ehollywood.net/content/pdfa/druggame.dcr
ID:
8a590a1d-810c-4843-9028-480fe2a5f696