Original Description:
Established in 1984 as a retailer of IT products, Challenger Technologies has grown from one outlet to two superstores and four small format outlets (“Matrix Business Units”) in Singapore. Challenger Technologies offers a diverse range of IT products and services. In 1994, we also expanded into the electronic signage business. Today, our Group counts amongst its customers well known corporate clients as well as walk-in customers.
OUR BUSINESS
IT PRODUCTS AND SERVICES
2 Challenger Superstores, 4 Matrix Business Units
More than 17 product categories, including hardware,
software and accessories
Source products from more than 180 IT vendors such as
Hewlett-Packard Singapore (Sales) Pte Ltd and
Acer Computer (Singapore) Pte Ltd
PC Clinics provides after-sales service 7 days a week
Itechcare provides on-site IT services
OA Supplies distributes computer supplies, accessories, office machines and equipment, tapping into the market segment of major corporate customers.
ELECTRONIC SIGNAGE SERVICES (CBD eVision)
One of the pioneers in a niche industry
Principal market is Singapore, with offices located in Singapore and Malaysia (operating under CBD eVision (M) Sdn Bhd)
Also serve overseas markets such as Brunei, the
People’s Republic of China, Indonesia and Malaysia
Possess the technical expertise to provide a wide
range of products and services
OUR COMPETITIVE STRENGTHS
Strong relationships with IT vendors
A wide base of over 180 IT vendors - Vendors include
Hewlett-Packard Singapore (Sales) Pte Ltd,
Acer Computer (Singapore) Pte Ltd and
Tech Pacific (Singapore) Ltd.
Carry a range of more than 17 product categories
Enjoy benefits such as competitive pricing and credit terms
One-stop IT products and services provider
Able to fulfill customers’ total IT needs
Diverse range of IT products from PCs, scanners,
printers, computer accessories, CPUs, memory modules,
network cards and software
Provide customer support services through PC Clinics,
support hotline and Itechcare
Strong sales team to provide customer service
63 retail sales personnel (as at 30 June 2003) to
assist and advise customers on the latest IT products
and services
Retail sales personnel attend courses to keep updated
on the latest IT products and services in the market,
as well as to upgrade their skills
Diverse customer base
Our corporate clients include SMEs, government
departments and other companies such as
Exxonmobil Asia Pacific Pte Ltd, Ghim Li Global Pte Ltd
and Lucent Technologies Singapore Pte Ltd
A ready pool of about 86,000 customers
(as at 30 June 2003) who are members of our
Minus10 loyalty programme.
Experienced management team
Led by Chief Executive Officer who has more than
20 years of experience in the IT Industry
With a sound understanding of consumer needs and
industry trends, the management team is well-positioned
to steer the direction of our Group
Established track record and strong brand name
Over 20 years of operating history in the IT industry
Challenger ”is a household name and consumers have
confidence in the brands that we sell
Enables us to obtain more favourable credit terms
from IT vendors
Economies of scale
The large size of operations enables us to enjoy
economies of scale
More favourable pricing terms and lower operational costs
Increases our competitiveness in the market
Effective targeting of various market segments
Challenger Superstores target high-end customers
Matrix Business Units cater to the needs of
budget-conscious customers
Capture a cross-section of the IT market
Pioneer and niche market player in electronic signage industry
More than 15 years of experience
Equipped with the technical expertise and industry
knowledge to supply a wide range of products and services
High barriers to entry as technical know-how required
for this industry is not readily available