Original Description:
SUMMIT SHOES
FALL WINTER '08
Summit Shoes, a local shoes brand which started from 1987 major in shoes trading business. Throughout the years of their business expansion, they have successfully expanded to Indonesia, Brunei and having more than 20 outlets in Malaysia.
Our challenge was to transform and push Summit Shoes from a local brand to another level which able to match with international level by series of advertising campaign. Hence Summit Shoes not manufacturing their own shoes and without the very owned design, this is considered an very interesting challenge for us.
CAMPAIGN SUMMARY
In order to revamp Summit Shoes into another level, the first thing we did is to review their existing branding and discovered their unique selling point by market study and survey.
After that, a series of marketing collaterals from their advertising concept, printed materials, outlet display and also their website as well was proposed to client.
Our first step was to come out the concept for current season and by engaging a professional photographer with highly fashion sense and professional model which therefore input a new stream into the brand and products without failing to emphasize on seasonal and tactical promote of products.
By consistently exposure on local most readership magazines will very much helpful on extending their brand awareness to the mass.